Kim explains her decision to wear Marilyn Monroe’s iconic “Happy Birthday” dress to the Wickertfamilystore-2022 TransPerfect Music City Bowl Iowa Hawkeyes T-shirt In other words Met Gala this way: “What is more American than Marilyn Monroe?” She reveals that she’s already tracked down the location of the dress—Ripley’s Believe It or Not, in Florida—and that they mailed her a replica to try on before she could even be considered to borrow the original for an event. “I googled her measurements, I’m looking at my measurements,” she tells her stylist, Danielle Levi, and tailor, Simon Ososki. Then she shifts her focus to us. “I’m a shapeshifter,” she says, breaking the camera’s fourth wall with a head-on gaze. “I can squeeze into anything.” Both comments reveal a keen understanding of Kim she got to where she is today. After all, Marilyn Monroe is hardly the first icon she has emulated: We’ve seen her dress as Aaliyah, Selena, Madonna—the list goes on. Is her motivation to fit the mold of previous icons merely a reflection of the image-saturated, icon-worshipping Social Media Age? After all, as many postmodern theorists have noted, we live in a new landscape of “everything, everywhere, all the time.” Plus, Kim’s ethnic ambiguity has both sparked reasonable debate about cultural appropriation and enabled her to engage expansive demographics in a globalized…yes, I’ll say it again: social media landscape. Finally, Kim’s willingness to shelve any ideas that don’t work and try out new ones has been the key to her business success. Kim is indeed a shapeshifter, and once you realize that her marketing modus operandi is to be Every Woman (and, sometimes, Every Icon), you’ll see it in almost everything that she does.
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