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Why this company thinks music videos (and cowboy hats) can teach online security By Rachel Metz, Business Updated 1424 GMT (2224 HKT) September 1, 2022 He was a famous hacker. Now, he’s detailing his main concern with Twitter A Dominion voting machine ended up on eBay. Here’s how much it sold for Why it’s so critical for Artemis I to launch a mannequins only crew Rogan grills Zuckerberg on how Facebook moderates controversial content Some Tesla drivers use kids as a prop to test ‘full self-driving’ feature ( Business)In January 2021, Rachel Tobac came up with a silly take on a serious topic: A sea shanty-like video in which she sang a tale about the importance of password security and multi-factor authentication. It came complete with a hauntingly harmonized chorus that includes the words, “Soon may a criminal come to steal your pictures and data and run.” Tobac, the CEO and cofounder of SocialProof Security, spends a lot of time thinking about how to educate people about the importance
of protecting their digital data. At the time, she said, sea shanties were trending on TikTok, so the genre felt appropriate; she tweeted her video thinking it would be fun (and possibly helpful) to others. SocialProof Security is making music videos companies can use to teach employees about information security, such as this one, which covers tips to avoid becoming a victim of phishing. She soon realized she had tapped into something bigger: Corporate training sessions — whether done in person or via video — are often boring and hard to remember. And dozens of companies reached out to her in the wake of her tweet, asking if they could use it as part of their security awareness training. She said sure, offering it for free, and about half of those who used it later told her the song made it easier to get employees to sign up for password managers and enforce the use of multi-factor authentication. They asked her to make more music. Now, what started as a fun side project is a real product that SocialProof Security, which trains companies’ employees on information-security topics via workshops, trainings, and hacking demonstrations, is selling to its customers. The company is making slickly packaged music videos, such as a country western tune about how to spot a phishing scam. Tobac posted a trailer introducing the music videos on Twitter in early August, including a ditty called “Don’t Get Hacked,” which has an ’80s pop vibe. Within two days, 140 companies reached out asking for demos of her company’s music-video approach to
security. He cautioned that it may not be possible to include (or for viewers to absorb) all the relevant information in a single video, however, particularly if it goes by quickly while people are line dancing. The biggest challenge with training employees on this particular topic, he said, is simply getting them to care. He hopes music videos can make it more approachable. And while many people may find information security music videos fun (or at least more fun than watching a typical corporate training video or listening to a presentation), Tobac knows they’re not for everyone. She conducted research before creating the videos and found that about 20% of people are really not interested in learning about digital security issues via singing and dancing. For that audience she has a more staid solution in spoken-word videos that cover the same subjects. Tobac, who in 2019 used her social engineering skills to hack ‘s Donie O’Sullivan’s data, said the company has completed the “Don’t Get Hacked” and phishing music videos so far. It plans to film a video for a song about password security (the audio for which sounds like a ’90s alternative-style track) and a track about the perils of over-sharing on social media (a contemporary pop confection) in the coming weeks. Her company plans to release more songs quarterly, and eventually she hopes to have a collection of 12 videos representing various genres of music and information-security topics. “There’s just so many more topics that we can cover,” she said. PAID PARTNER CONTENT MORE FROM Former Tata Sons chairman Cyrus Mistry dies in car accident New California law could raise fast-food minimum wage to… Bed Bath & Beyond exec identified as man who jumped from… Parents struggling with inflation: ‘I left that $25 backpack…
Product detail for this product:
Suitable for Women/Men/Girl/Boy, Fashion 3D digital print drawstring hoodies, long sleeve with big pocket front. It’s a good gift for birthday/Christmas and so on, The real color of the item may be slightly different from the pictures shown on website caused by many factors such as brightness of your monitor and light brightness, The print on the item might be slightly different from pictures for different batch productions, There may be 1-2 cm deviation in different sizes, locations, and stretch of fabrics. Size chart is for reference only, there may be a little difference with what you get.
- Material Type: 35% Cotton – 65% Polyester
- Soft material feels great on your skin and very light
- Features pronounced sleeve cuffs, prominent waistband hem and kangaroo pocket fringes
- Taped neck and shoulders for comfort and style
- Print: Dye-sublimation printing, colors won’t fade or peel
- Wash Care: Recommendation Wash it by hand in below 30-degree water, hang to dry in shade, prohibit bleaching, Low Iron if Necessary
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