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Click here to buy this shirt: Santa Dallas Cowboys Logo Lights Christmas Sweater, hoodie, tank top and long sleeve tee
Where luxury’s inherent exclusivity relies on its high price points, strictly guest-listed fashion shows, and a narrow definition of beauty communicated via advertising, the exclusivity of streetwear operates along different lines. Whether it’s a scarcity of product that leads to eye-watering prices on resale sites or the unpredictability of in-store and online drops, the customer base may be more diverse, but the lack of accessibility is still there. After plenty of reflection, it’s a mentality Lorenzo now sees as dated. “To me, what I was doing with Essentials felt dishonest after a while, because it was just a watered-down version of Fear of God,” he adds. “I wanted to provide something that can stand alongside the main line as its own being.”
“When we first started Essentials five years ago, in all honesty, my heart was in creating a diffusion collection for the kids that couldn’t afford what we were doing at a luxury level,” Lorenzo explains over the phone from his studio in Los Angeles. “A lot of people were put off by the price points without having the education of why the prices were what they were, without understanding the nuances of the construction or the fabrics and materials that go into creating luxury.”
With his latest Essentials collection, dropping today, July 1, on PacSun, Lorenzo is continuing to make good on that promise, with pieces retailing between $40 and $200. Here, the Essentials logo is plastered across sweatshirts, knits, and jersey shorts�a clear indication that the brand is becoming a status symbol in its own right. (The fact it’s modeled by some of fashion’s most in-demand faces, including Evan Mock and Alton Mason, doesn’t hurt either.) “We don’t feel that accessibility needs to be a knockoff or a cheaper version of a better thing,” Lorenzo explains. “Why not just make a great thing at an accessible price point that is founded in honesty.”
Product detail:
Suitable for Women/Men/Girl/Boy, Fashion 3D digital print drawstring hoodies, long sleeve with big pocket front. It’s a good gift for birthday/Christmas and so on, The real color of the item may be slightly different from the pictures shown on website caused by many factors such as brightness of your monitor and light brightness, The print on the item might be slightly different from pictures for different batch productions, There may be 1-2 cm deviation in different sizes, locations, and stretch of fabrics. Size chart is for reference only, there may be a little difference with what you get.
- Material Type: 35% Cotton – 65% Polyester
- Soft material feels great on your skin and very light
- Features pronounced sleeve cuffs, prominent waistband hem and kangaroo pocket fringes
- Taped neck and shoulders for comfort and style
- Print: Dye-sublimation printing, colors won’t fade or peel
- Wash Care: Recommendation Wash it by hand in below 30-degree water, hang to dry in shade, prohibit bleaching, Low Iron if Necessary
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